June 16, 2015 | 8:30 am to 2:00 pm
The Manhattan Club - New York, NY

Felix Palau

Vice President Heineken Brand, Global Marketing, Americas

Felix Palau is responsible for designing and ensuring the deployment of the brand strategy across more than 45 markets. Additionally, he sets and manages the brand ambition, objectives and Key Performance Indicators (KPIs) for the region to maximize top line growth. Prior to that Felix was vice president of marketing for Tecate, Tecate Light, Indio and Bohemia, at Heineken USA, leading the overarching brand strategy, including communication platforms, pricing and packaging.

Sign-Up

Sign-up to receive program and speaker updates, along with exclusive offers.

Twitter Feed

Related Resources

How to Take Your Experiential Marketing to the Next Level
Posted on Friday January 19, 2018

PGA Sponsorship and TV Campaign Boosts Sentry’s Profile
Posted on Thursday January 18, 2018

Hey B2B Marketers—Think More B2C in 2018
Posted on Thursday January 18, 2018

Marketing and Digital Advertising Convergence Increases: Report
Posted on Thursday January 18, 2018