June 16, 2015 | 8:30 am to 2:00 pm
The Manhattan Club - New York, NY

Felix Palau

Vice President Heineken Brand, Global Marketing, Americas

Felix Palau is responsible for designing and ensuring the deployment of the brand strategy across more than 45 markets. Additionally, he sets and manages the brand ambition, objectives and Key Performance Indicators (KPIs) for the region to maximize top line growth. Prior to that Felix was vice president of marketing for Tecate, Tecate Light, Indio and Bohemia, at Heineken USA, leading the overarching brand strategy, including communication platforms, pricing and packaging.


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